About

About

Adobe Consonant

My Role

Associate Creative Director

Category:

Software Design System

Service:

Branding

Year:

2024

About Project

S.1

Crafting for Excellence


After three years of shaping Adobe’s Consonant design system, I knew it was time for a refresh—not a reinvention, but a bold evolution. The challenge was clear: refine the brand’s identity to match its momentum without losing its essence. I took a sharp, minimal approach, balancing creativity with restraint to push the system forward while keeping it unmistakably Adobe.

But this wasn’t just about aesthetics—it was about building a system that’s seamless, scalable, and built to last. From the website to the broader brand experience, I crafted a design language that gave Adobe the clarity and consistency to roll out Consonant’s next chapter with confidence.

Other works

S.2