Adobe Consonant
My Role
Associate Creative Director
Category:
Software Design System
Service:
Branding
Year:
2024
About Project
S.1
Crafting for Excellence
After three years of shaping Adobe’s Consonant design system, I knew it was time for a refresh—not a reinvention, but a bold evolution. The challenge was clear: refine the brand’s identity to match its momentum without losing its essence. I took a sharp, minimal approach, balancing creativity with restraint to push the system forward while keeping it unmistakably Adobe.
But this wasn’t just about aesthetics—it was about building a system that’s seamless, scalable, and built to last. From the website to the broader brand experience, I crafted a design language that gave Adobe the clarity and consistency to roll out Consonant’s next chapter with confidence.
Other works
S.2