About
About
LeMond Cycles
My Role
Lead Designer
Category:
Cycling
Service:
Branding
Year:
2021
About Project
S.1
Cycling is for Everyone
In the dynamic landscape of the electric bike industry, Reform Collective was entrusted with the pivotal task of creating a distinctive logo for Greg LeMond's groundbreaking eBike brand. The challenge was not merely to design a visual identity but to encapsulate the spirit of innovation, athleticism, and sustainability that characterizes LeMond's venture into the eBike realm.
Blending Legacy with Innovation
The primary objective was to seamlessly integrate the enduring legacy of Greg LeMond into a brand identity that resonates with modern cycling enthusiasts. Drawing inspiration from the golden era of racing in the 80s, the aim was to infuse the brand with a distinctive aesthetic that harkens back to the era of LeMond's monumental achievements. This required a delicate balance—blending the timeless elements of traditional cycling with the contemporary features of LeMond Cycles' latest innovations in bicycle technology.
Blending Legacy with Innovation
The primary objective was to seamlessly integrate the enduring legacy of Greg LeMond into a brand identity that resonates with modern cycling enthusiasts. Drawing inspiration from the golden era of racing in the 80s, the aim was to infuse the brand with a distinctive aesthetic that harkens back to the era of LeMond's monumental achievements. This required a delicate balance—blending the timeless elements of traditional cycling with the contemporary features of LeMond Cycles' latest innovations in bicycle technology.
Blending Legacy with Innovation
The primary objective was to seamlessly integrate the enduring legacy of Greg LeMond into a brand identity that resonates with modern cycling enthusiasts. Drawing inspiration from the golden era of racing in the 80s, the aim was to infuse the brand with a distinctive aesthetic that harkens back to the era of LeMond's monumental achievements. This required a delicate balance—blending the timeless elements of traditional cycling with the contemporary features of LeMond Cycles' latest innovations in bicycle technology.
Nostalgia Meets Modernity
Our approach involved a thorough exploration of the rich visual tapestry of 80s cycling culture, from bold color schemes and dynamic typography to iconic graphics that defined the era. By melding these nostalgic elements with modern design principles, the intent was to create a brand identity that evoked a sense of familiarity while remaining distinctly fresh. Working closely with Geoff LeMond (Greg’s son), we aimed to capture the essence of Greg’s journey through the cycling world and translate it into a visual narrative that resonates with both seasoned cyclists and a new generation of enthusiasts.
Nostalgia Meets Modernity
Our approach involved a thorough exploration of the rich visual tapestry of 80s cycling culture, from bold color schemes and dynamic typography to iconic graphics that defined the era. By melding these nostalgic elements with modern design principles, the intent was to create a brand identity that evoked a sense of familiarity while remaining distinctly fresh. Working closely with Geoff LeMond (Greg’s son), we aimed to capture the essence of Greg’s journey through the cycling world and translate it into a visual narrative that resonates with both seasoned cyclists and a new generation of enthusiasts.
Nostalgia Meets Modernity
Our approach involved a thorough exploration of the rich visual tapestry of 80s cycling culture, from bold color schemes and dynamic typography to iconic graphics that defined the era. By melding these nostalgic elements with modern design principles, the intent was to create a brand identity that evoked a sense of familiarity while remaining distinctly fresh. Working closely with Geoff LeMond (Greg’s son), we aimed to capture the essence of Greg’s journey through the cycling world and translate it into a visual narrative that resonates with both seasoned cyclists and a new generation of enthusiasts.
Precision in Every Pixel
Success isn’t just in the design—it’s in its impact across every touchpoint. We crafted a logo that seamlessly translates from digital screens to bike frames and apparel, with a color palette reflecting speed, energy, and sustainability. Paired with a bold, modern typeface, the identity goes beyond expectations, making a lasting impression.
Our collaboration struck the perfect balance between tradition and innovation, creating a mark that captures the essence of Greg LeMond’s eBike brand. While LeMond later refined the design by softening corners and removing the race line, the core identity remains intact—bold, timeless, and built for the future.
Precision in Every Pixel
Success isn’t just in the design—it’s in its impact across every touchpoint. We crafted a logo that seamlessly translates from digital screens to bike frames and apparel, with a color palette reflecting speed, energy, and sustainability. Paired with a bold, modern typeface, the identity goes beyond expectations, making a lasting impression.
Our collaboration struck the perfect balance between tradition and innovation, creating a mark that captures the essence of Greg LeMond’s eBike brand. While LeMond later refined the design by softening corners and removing the race line, the core identity remains intact—bold, timeless, and built for the future.
Precision in Every Pixel
Success isn’t just in the design—it’s in its impact across every touchpoint. We crafted a logo that seamlessly translates from digital screens to bike frames and apparel, with a color palette reflecting speed, energy, and sustainability. Paired with a bold, modern typeface, the identity goes beyond expectations, making a lasting impression.
Our collaboration struck the perfect balance between tradition and innovation, creating a mark that captures the essence of Greg LeMond’s eBike brand. While LeMond later refined the design by softening corners and removing the race line, the core identity remains intact—bold, timeless, and built for the future.
Other works
S.2