About

2024 Flashback

My Role

Design Director

Category:

Gaming

Service:

UX/ UI

Year:

2024

About Project

S.1

Your Inner Agent Revealed

The goal was to create an unforgettable year-end experience for VALORANT players, turning a year of gameplay into a celebration of achievements. At its core was the Persona Card, a personalized badge blending data and design to capture each player’s unique journey. By combining detailed stats, playstyle insights, and VALORANT’s bold spirit, the experience became more than a recap—it was a storytelling moment that invited players to celebrate their victories, reflect on their growth, and share their legacy with the community.

Mapping the Moments

We began by exploring wireframe concepts to define how users would navigate their year-end stats. Guided by the VALORANT team’s focus on year-end stats, the persona builder, and 2025 recommendations, we crafted a cohesive design that merged the game’s universe with the user experience. By incorporating familiar in game moments and elements from the Act Brand Kit, we created a seamless, immersive experience that felt both fresh and authentically VALORANT.

Playstyle Unveiled

Using the brand assets provided by the VALORANT team, we crafted an immersive, web-based environment that captured the game’s dynamic energy. By incorporating depth, dynamic scrolling, and a balance of light and dark elements, we seamlessly blended the in-game world with the digital experience. Central to this design were the persona cards — unique creations inspired by VALORANT’s iconic shape language, reimagined to feel fresh and exciting. The result was a visually striking experience that players could proudly share, celebrating their journey as part of the VALORANT universe.

Bold Collaboration, Unforgettable Results

This bold creative challenge came to life through seamless collaboration with the VALORANT team. In just two months, we tackled UX, UI, motion, and development, pushing the boundaries of year-end experiences. Their trust and vision enabled us to blend gameplay-inspired design with cutting-edge web elements, creating a dynamic, shareable journey that leaves a lasting impression on the VALORANT community.

2.8M Active Users
1.1M Social Downloads
246,746 clickouts to play VALORANT

Other works

S.2

Adobe Consonant

LeMond Cycles